Aubin and Wills is a sister brand of popular high street brand Jack Wills. It is aimed at customers, aged 25 and up. Its slogan is "Modern British design inspired by the past living in the present". Their flagship store is in Shoreditch, London. As a new affiliate looking to gain notoriety, Woolmark contacted us with the view to growing the Aubin and Wills brand.
Jack Wills and Woolmark joined forces with the goal of creating viral campaign, promoting 'Campaign for Wool', an initiative to raise awareness of wool. They required a number of interactive games with a competition incentive. These needed to be on brand, wool related and playful in nature, with the end result of increase traffic to their site and the campaign itself.
Two interactive games to featured on the Aubin and Wells website, their social media and promotional emailers. The first was a mix and match puzzle where you need to match the correct clothes, creating the perfect outfit! In the second game, the user needed to find the fox under a number of top hats.